Why is calendar marketing so effective

At an average of 3 cents per day, a Land of Contrast calendar offers you arguably the best return on investment in conveying your message to the market place.

1. They are actually useful

Handing out promotional items is one thing, but offering promotional items your audience will actually use is something else. Everybody uses calendars, and most people have at least one physical one at the home or beside the office desk.
And I bet you that a large portion of them are promotional in nature. Calendars are one of the most discreet but efficient ways to build brand awareness.

2. Longevity 

If you give someone lets say for an example a food hamper, they may hold onto it and enjoy the short term treats, then dispose of the packaging and hand written note. Calendars have the benefit of being universally useful for literally months. The annual nature of them also ensures that they get replaced on a predictable schedule, and you know when to send your audience the latest version of your marketing materials.

3. Perfect Brand Exposure

Stand out ahead of your competitors.

Promotional items that people actually use help make a positive connection between your brand and the user. This works especially well for service companies and people are sure to call for your services in times of need.

Calendars are made to be looked at literally day after day. And every time the prospect sees your brand, they’ll think of you. Within a month, they’re already biased toward your brand from familiarity. The fact that you gave them a useful calendar for free also taps into the human instinct for reciprocity. In short, they become imprinted with your brand and predisposed to buy from you if they have a choice.

4. Cost Effective Marketing

Calendars are one of the most known cost effective ways to catch the attention of customers and prospects. At an average of 3 cents per day, a Land of Contrast calendar offers you arguably the best return on investment in conveying your message to the market place. Research has shown that an incredible 94% of customers can recall the advert message on their calendar.

A Land of Contrast Calendar is the perfect client gift, that actually works. Organise these now with our hassle free service and expertise in satisfying your existing and potential customers.